A digital audit includes an analysis of your complete online presence including your content creation, social media marketing, SEO and digital marketing, the digital audit can help you understand the current state of your digital assets and what role they’re playing in the growth of your business. It is an assessment of all active media channels and to evaluate how effective they are in the current campaign. Audits are useful to conduct in advance of the planning stage of your strategy to build a foundation on historical performance and to understand the available channels to include in your plan.